Webmastering for Dummies

The fun and easy way(TM) to pick up professional Web know-how Updated with the latest e-commerce strategies! Build, manage, and promote a professional Web site Build and manage a site that pulls in visitors -- and dollars! Whether you're launching a new site from scratch or trying to breathe new life into an established Web address, a Webmaster's job is never easy. Relax! With this friendly guide, now updated, you'll get up to speed fast on all the fundamentals, from new trends in e-commerce to the latest high-tech tools. Discover how to: * Attract visitors with content, community, and commerce * Implement a b2c or b2b e-commerce plan * Capitalize on XML, broadband, and wireless * Create effective marketing campaigns * Defend your intellectual property THE DUMMIES WAY(TM) * Explanations in plain English * "Get in, get out" information * Icons and other navigational aids * Tear-out cheat sheet * Top ten lists * A dash of humor and fun Get Smart! www.dummies.com * Register to win cool prizes * Browse exclusive articles and excerpts * Get a free Dummies Daily e-mail newsletter * Chat with authors and preview other books * Talk to us, ask questions, get answersKienan, Brenda is the author of 'Webmastering for Dummies', published 2000 under ISBN 9780764507779 and ISBN 076450777X.