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22719015

9780750640343

Marketing Fundamentals, 1998-99

Marketing Fundamentals, 1998-99

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Product details

  • ISBN-13: 9780750640343
  • ISBN: 0750640340
  • Publication Date: 1999
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Lancaster, Geoffrey A., Withey, Frank, Chartered Institute of Marketing Staff

SUMMARY

Geoff Lancaster is Senior Academic Adviser and Sales Subjects' Coordinator for The Chartered Institute of Marketing Frank Withey is an examiner for The Chartered Institute of Marketing.Lancaster, Geoffrey A. is the author of 'Marketing Fundamentals, 1998-99', published 1999 under ISBN 9780750640343 and ISBN 0750640340.

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