4775825
9780749445546
How to Write a Marketing Plan
by Westwood, John
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Product details
- ISBN-13: 9780749445546
- ISBN: 0749445548
- Edition: 3
- Publication Date: 2006
- Publisher: Kogan Page, Limited
AUTHOR
SUMMARY
A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan. This book provides a step-by-step guide to formulating a successful marketing plan.Westwood, John is the author of 'How to Write a Marketing Plan ', published 2006 under ISBN 9780749445546 and ISBN 0749445548.
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