3831684
9780749443061
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This much needed book comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated with award-winning case studies from around the world and concludes with consideration of future developments.Noble, Paul is the author of 'Evaluating Public Relations A Best Practice Guide To Public Relations Planning, Research & Evaluation', published 2005 under ISBN 9780749443061 and ISBN 0749443065.
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