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9780749438098

Clicks, Bricks, and Brands: The Marriage of Retailer E-Tailer

Clicks, Bricks, and Brands: The Marriage of Retailer E-Tailer

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Product details

  • ISBN-13: 9780749438098
  • ISBN: 0749438096
  • Edition: Revised
  • Publication Date: 2002
  • Publisher: Kogan Page

AUTHOR

Martin Lindstrom

SUMMARY

Featuring a mix of theory, case study, and practical advice, this text provides retailers and dot.com companies with a clear picture of how to make successful the marriage of traditional offline retailing with the new world of e-tailers.Martin Lindstrom is the author of 'Clicks, Bricks, and Brands: The Marriage of Retailer E-Tailer', published 2002 under ISBN 9780749438098 and ISBN 0749438096.

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