5189766
9780742545014
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Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.Mark, David is the author of 'Going Dirty The Art of Negative Campaigning', published 2007 under ISBN 9780742545014 and ISBN 0742545016.
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