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9780566087448

Handbook of Customer Satisfaction And Loyalty Measurement

Handbook of Customer Satisfaction And Loyalty Measurement
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9780566087448
  • ISBN: 0566087448
  • Edition: 3
  • Publication Date: 2006
  • Publisher: Ashgate Publishing, Limited

AUTHOR

Hill, Nigel, Alexander, Jim

SUMMARY

In a thorough examination of how to use research effectively, this book goes through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty.Hill, Nigel is the author of 'Handbook of Customer Satisfaction And Loyalty Measurement ', published 2006 under ISBN 9780566087448 and ISBN 0566087448.

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