2048082
9780521840538
Paul Farris and Michael Moore bring together contributions from experts across the US and Europe to offer a retrospective analysis of the Profit Impact of Marketing Strategy's project alongside innovative perspectives on future marketing strategy and performance assessment methods.Farris, Paul W. is the author of 'Profit Impact Of Marketing Strategy Project Retrospect and Prospects', published 2005 under ISBN 9780521840538 and ISBN 0521840538.
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