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Roger Tourangeau is Senior Methodologist at the Gallup organization and has been a survey researcher for more than eighteen years. Lance J. Rips is Professor of Psychology at Northwestern University Kenneth Rasinski is research methodologist at National Opinion Research Center, University of ChicagoKenneth Rasinski is the author of 'The Psychology of Survey Response', published 2000 under ISBN 9780521572460 and ISBN 0521572460.
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