Successfully Developing Your Accounting Practice: A Practical Guide with Forms, Letters and Checklists - Dana M. Ronald - Hardcover

PART I: HOW TO MARKET. Marketing Psychodynamics. Marketing. Referrals. Cross-selling. Direct Mail. Telemarketing. Advertising and Public Relations. Seminars. Newsletters. PART II: SELLING SKILLS. Opening the Door. Conviction: Telling the Story. Overcoming Obstacles: The Welcome Opportunity. Arousing Desire. Closing: Reaching Agreement. PART III: MARKET PLAN. Ethics, Service Mix. Sales Potential: Site Selection and Attracting Clients. Implementing a Market PLan. Translating the Plan into Dollars and Cents. Index.Ronald, Dana M. is the author of 'Successfully Developing Your Accounting Practice: A Practical Guide with Forms, Letters and Checklists - Dana M. Ronald - Hardcover' with ISBN 9780471847366 and ISBN 0471847364.