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9780471708643

Hospitality Marketing Management And Nraef

Hospitality Marketing Management And Nraef

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Product details

  • ISBN-13: 9780471708643
  • ISBN: 047170864X
  • Publication Date: 0000
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Reid, Robert D., Bojanic, David C.

SUMMARY

This is a comprehensive core marketing text specifically geared for the two- and four-year hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.Reid, Robert D. is the author of 'Hospitality Marketing Management And Nraef', published 0000 under ISBN 9780471708643 and ISBN 047170864X.

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