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9780471412359

Essentials of Marketing Research

Essentials of Marketing Research
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Product details

  • ISBN-13: 9780471412359
  • ISBN: 047141235X
  • Edition: 2
  • Publication Date: 2001
  • Publisher: John Wiley & Sons Inc

AUTHOR

Kumar, V., Aaker, David A., Day, George S.

SUMMARY

Focusing on how a company can gather marketing intelligence and its importance in strategic marketing decision making, this edition is a more concise, less quantitative and application-oriented text.Kumar, V. is the author of 'Essentials of Marketing Research', published 2001 under ISBN 9780471412359 and ISBN 047141235X.

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