21864967

9780415896986

Marketing without Advertising: Brand Preference and Consumer Choice in Cuba (Routledge Advances in Management and Business Studies)

Marketing without Advertising: Brand Preference and Consumer Choice in Cuba (Routledge Advances in Management and Business Studies)
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  • ISBN-13: 9780415896986
  • ISBN: 0415896983
  • Publication Date: 2011
  • Publisher: Routledge

AUTHOR

Morales, Emilio, Scarpaci, Joseph

SUMMARY

Morales, Emilio is the author of 'Marketing without Advertising: Brand Preference and Consumer Choice in Cuba (Routledge Advances in Management and Business Studies)', published 2011 under ISBN 9780415896986 and ISBN 0415896983.

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