Significance of the Women's Movement to Marketing A Life Style Analysis

The non-economic behavior of individuals is often very important in their consumer behavior. In this study, Venkatesh surveys the attitudes of women exploring how these attitudes are reflected in their consumer behavior. Paying special attention to how the women's movement influenced women's consumer behavior the author's findings provide keen insights into the relationships between social values and economic decisions.Venkatesh, Alladi is the author of 'Significance of the Women's Movement to Marketing A Life Style Analysis' with ISBN 9780275902322 and ISBN 0275902323.