Creating A Company for Customers: How to Build and Lead a Market-Driven Organization

Malcolm McDonald is Professor of Marketing Strategy and Deputy Director of Cranfield School of Management Martin Christopher is Professor of Marketing and Logistics and Deputy Director of Cranfield School of Management Simon Knox is Professor of Brand Marketing at Cranfield School of Management and consultant Adrian Payne is Professor of Services and Relationship Marketing and Director of the Centre for Relationship Marketing at Cranfield School of ManagementMcDonald, Malcolm is the author of 'Creating A Company for Customers: How to Build and Lead a Market-Driven Organization' with ISBN 9780273642497 and ISBN 0273642499.