4622555
9780226284989
In Defense of Negativity Attack Ads in Presidential Campaigns
by Geer, John G.
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About this item
- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. M
Product details
- ISBN-13: 9780226284989
- ISBN: 0226284980
- Publication Date: 2006
- Publisher: University of Chicago Press
AUTHOR
SUMMARY
'In Defense of Negativity', Geer's study of negative advertising in presidential campaigns from 1960-2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics.Geer, John G. is the author of 'In Defense of Negativity Attack Ads in Presidential Campaigns', published 2006 under ISBN 9780226284989 and ISBN 0226284980.
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