1654704

9780131216112

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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  • ISBN-13: 9780131216112
  • ISBN: 0131216112
  • Edition: 2 Pck
  • Publisher: Prentice Hall College Div

AUTHOR

Kevin Lane Keller

SUMMARY

Kevin Lane Keller is the author of 'Strategic Brand Management: Building, Measuring, and Managing Brand Equity' with ISBN 9780131216112 and ISBN 0131216112.

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