5248426
9780073529820
Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)
by Jr., Harper Boyd, Orville Walker, John Mullins
28
About this item
- Condition: New
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- Provider Rating: 91%
- Ships From: Columbus, OH
- Shipping: Standard, Expedited
- Comments: ALTERNATE EDITION: Softcover, International Edition. International edition. Softcover. Same contents as US edition. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping, receive in 3-6 business days (most US addresses) See our member profile
Product details
- ISBN-13: 9780073529820
- ISBN: 0073529826
- Edition: 6
- Publication Date: 2006
- Publisher: McGraw-Hill/Irwin
AUTHOR
SUMMARY
Harper W. Boyd, Jr. was the Donaghey Distinguished Professor Emeritus of Marketing at the University of Arkansas at Little Rock.Jr., Harper Boyd is the author of 'Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)', published 2006 under ISBN 9780073529820 and ISBN 0073529826.
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