123460
9780072508826
Advertising and Promotion with Powerweb
by Michael Belch, George Belch
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Product details
- ISBN-13: 9780072508826
- ISBN: 0072508825
- Edition: 5
- Publication Date: 2001
- Publisher: McGraw-Hill/Irwin
AUTHOR
SUMMARY
George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journalsMichael Belch is the author of 'Advertising and Promotion with Powerweb', published 2001 under ISBN 9780072508826 and ISBN 0072508825.
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