175995
9780070275478
Analysis for Marketing Planning
by Lehmann, Donald R., Winer, Russell S.
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Product details
- ISBN-13: 9780070275478
- ISBN: 0070275475
- Edition: 5
- Publication Date: 0011
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
Chapter 1: Overview Appendix 1A: Marketing Plan Outline Chapter 2: Defining the Competitive Set Chapter 3: Industry Analysis Chapter 4: Competitor Analysis Chapter 5: Customer Analysis Appendix 5A: Economic Value to the Customer Chapter 6: Market Potential and Sales Forecasting Appendix 6A: Time Series Regression with Seasonal Factors Chapter 7: Developing Marketing StrategyLehmann, Donald R. is the author of 'Analysis for Marketing Planning', published 0011 under ISBN 9780070275478 and ISBN 0070275475.
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