Information Architecture for Designers Structuring Websites for Business Success

Information architecture is a new field in web design, crucial for designers of all disciplines, in a world where web design is both more in demand and less profitable than ever before. No company's visual communication is complete without a website, but companies are no longer satisifed with websites that merely look good. Now they must work hard as well -- they must answer users' needs, keep them on the site for the longest possible time, and make sure they return. Only with good information architecture will a website achieve these goals. Information Architecture for Designers introduces the skills and techniques of effective information design for the web in approachable, accessible, and logical language. Crammed with practical step-by-step processes, and connected to its own website with off-the-peg downloadable and useable templates, the book is a practical solution for designers who need these new skills. It will be a standard text for professional and education design libraries for years to come. Book jacket.van Dijk, Peter Paul is the author of 'Information Architecture for Designers Structuring Websites for Business Success' with ISBN 9782880467319 and ISBN 2880467314.