Defying Gravity The Making of Newton

DEFYING GRAVITY: THE MAKING OF NEWTON is an intimate & dramatic account of Apple Computer's race to create revolutionary new technology, once again drawing on its singular vision. DEFYING GRAVITY will explore the process by which an idea is born & translated into a product on which fortunes can be made or lost. DEFYING GRAVITY chronicles the technological quest & business adventure story behind Newton. It will show the human side of America's most innovative corporations' risky effort to stay on top in a domain where winners & losers succeed each other with bewildering speed. A classic story of fire & corporate intrigue, where an unprecedented information & communications convergence provides the backdrop as Apple struggles to re-invent itself. They empower project teams within the company, form partnerships with potential overseas competitors, & design a new model for an American business seeking to compete in a new global economy. Whether Newton succeeds or fails in the marketplace, it will be a fascinating case study in late 20th-century risk-taking entrepreneurship. Photo-journalist Doug Menuez & NEWSWEEK & NBC NEWS correspondent Markos Kounalakis were given unprecedented access to document the Newton project. This book is a valuable primer for anyone grappling with the issues facing American business today.Menuez, Doug is the author of 'Defying Gravity The Making of Newton' with ISBN 9780941831949 and ISBN 0941831949.