Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers (Consumasian)

What role does consumption play in Japanese lives that are more than study, work, and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, increasing independence for women, changing family values, a shrinking birth rate, and an aging population? Japan's first think tank devoted to the study of consumer behaviour was created to answer these questions. In this book, an anthropologist reads its research, exploring Japan through the eyes of Japanese researchers and discovering patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.John L. McCreery is the author of 'Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers (Consumasian)' with ISBN 9780824823160 and ISBN 0824823168.