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9780789023117

Fundamentals of Business Marketing Research

Fundamentals of Business Marketing Research

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Product details

  • ISBN-13: 9780789023117
  • ISBN: 0789023113
  • Publisher: Routledge

AUTHOR

Reid, David A., Plank, Richard E.

SUMMARY

This text presents a comprehensive review of research areas including marketing to businesses/institutions/governments; buyer-seller relationships; industrial segmentation; physical distribution, advertising; and public relations.Reid, David A. is the author of 'Fundamentals of Business Marketing Research' with ISBN 9780789023117 and ISBN 0789023113.

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