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9780765609328

Controversy in Marketing Theory For Reason, Realism, Truth, and Objectivity

Controversy in Marketing Theory For Reason, Realism, Truth, and Objectivity
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  • ISBN-13: 9780765609328
  • ISBN: 0765609320
  • Publisher: Sharpe Incorporated, M. E.

AUTHOR

Hunt, Shelby

SUMMARY

Shelby D. Hunt is the Jerry S. Rawls and P.W. Horn Professor of Marketing at Texas Tech UniversityHunt, Shelby is the author of 'Controversy in Marketing Theory For Reason, Realism, Truth, and Objectivity' with ISBN 9780765609328 and ISBN 0765609320.

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