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9780566088087

Longer Lasting Products : Alternatives to the Throwaway Society

Longer Lasting Products : Alternatives to the Throwaway Society

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Product details

  • ISBN-13: 9780566088087
  • ISBN: 0566088088
  • Publication Date: 1001
  • Publisher: Ashgate Publishing, Limited

AUTHOR

Cooper, Tim

SUMMARY

The contents of this book cover the significance of product longevity, re-evaluating obsolescence and planning for it, defying obsolescence, durability and the law, rethinking marketing, marketing durability, consumer influences on product life-spans, and much more.Cooper, Tim is the author of 'Longer Lasting Products : Alternatives to the Throwaway Society', published 1001 under ISBN 9780566088087 and ISBN 0566088088.

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