Kmart's Ten Deadly Sins How Incompetence Tainted an American Icon

Advance Praise "It's not a pretty story, but it is a well-told story of the decline and fall of Kmart, the discount chain that pioneered the new category that brought us Wal-Mart. Every would-be entrepreneur should read this cautionary tale." -Al Ries, Chairman, Ries & Ries "A well-written comparative analysis of why Kmart failed and Wal-Mart continues to thrive. The management lessons found in the book can be widely applied." -Eugene H. Fram, J. Warren McClure Research Professor of Marketing, Rochester Institute of TechnologyTurner, Marcia Layton is the author of 'Kmart's Ten Deadly Sins How Incompetence Tainted an American Icon' with ISBN 9780471435938 and ISBN 0471435937.