Sir Alf

? Lead title Since England's famous 1966 World Cup victory, Alf Ramsey has been regarded as the greatest of all British football managers. By placing Ramsey in an historical context, award-winning author Leo McKinstry provides a thought-provoking insight into the world of professional football and the fabric of British society over the span of his life. ? No other book to date has gone into such detail on Ramsey's career and managed to penetrate the veil of secrecy surrounding his personal life. ? There continues to be a huge market for nostalgic football books; the passage of time has heightened rather than diminished interest in sixties and seventies football. ? Author Leo McKinstry is one of the leading sports biographers of his generation. His previous book, 'Jack and Bobby', won the WH Smith Sports Book of the Year award in 2003. ? Marketing and publicity campaign to concentrate on targeting core football fans. Activity to include features and promotions with key football/sports/men's lifestyle media. Strong D2C opportunities through the use of 3rd party promotions with key sports websites.McKinstry, Leo is the author of 'Sir Alf', published 2007 under ISBN 9780007193790 and ISBN 0007193793.