Return on Marketing Investment: Demand More from Your Marketing and Sales Investments

Senior Consultant and Founding Partner of the Coacta Business Group, an Atlanta-based company providing sales and marketing services for Business-to-Business companies, Mr. Powell has over 20 years experience in senior level business-to-business sales and marketing in both the US and Europe. He has helped numerous companies put their sales and marketing organizations in a position to grow revenue at a cost and risk they can afford. Mr. Powell worked with A.T. Kearney, Inc. as a Management Consultant on a wide range of projects across many industries. He then successfully grew revenues for a number of technology start-ups. His education includes an MBA from the University of Chicago Graduate School of Business and a BSEE from Lehigh University.Powell, Guy R. is the author of 'Return on Marketing Investment: Demand More from Your Marketing and Sales Investments', published 2003 under ISBN 9780971859814 and ISBN 0971859817.