2004909
9780820468310
Lights, Camera, Campaign! Media, Politics, and Political Advertising
by Schultz, David A.
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- Comments: Lights. Camera. Campaign! (Popular Politics and Governance in America) (v. 11) - Binding: Paperback ISBN13: 9780820468310 Size: 6 x 8.9 x .7 in. All items carefully packed & shipped promptly. We are
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- Condition: Very Good
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- Shipping: Standard
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Product details
- ISBN-13: 9780820468310
- ISBN: 0820468312
- Publication Date: 2004
- Publisher: Lang Publishing, Incorporated, Peter
AUTHOR
SUMMARY
Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media-the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives-and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.Schultz, David A. is the author of 'Lights, Camera, Campaign! Media, Politics, and Political Advertising', published 2004 under ISBN 9780820468310 and ISBN 0820468312.
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