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9780471064114
Developing Business Strategies
by Aaker, David A.
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About this item
- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
Product details
- ISBN-13: 9780471064114
- ISBN: 0471064114
- Edition: 6
- Publication Date: 2001
- Publisher: John Wiley & Sons Inc
AUTHOR
SUMMARY
David A. Aaker is the Vice Chairman of Prophet Brand Strategy and Professor Emeritus at the Haas School of Business at the University of California at Berkeley. He is an active speaker and consultant on business and brand strategy throughout the worldAaker, David A. is the author of 'Developing Business Strategies', published 2001 under ISBN 9780471064114 and ISBN 0471064114.
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