Political Marketing: Principles and Applications

Jennifer Lees-Marshment is Senior Lecturer in Political Marketing at the University of Auckland and was founding chair of the UK PSA Political Marketing Group. Her books include Political Marketing and British Political Parties (1st edition 2001, 2nd 2008), The Political Marketing Revolution (2004), Political Marketing in Comparative Perspective (2005, co-editor) and Current Issues in Political Marketing (2005, co-editor).Jennifer Lees-Marshment is the author of 'Political Marketing: Principles and Applications', published 2009 under ISBN 9780415431286 and ISBN 041543128X.