1881528
9780970998415
From the man who has reinvented scores of businesses, this is the book that helps the little guy fight the big guy-- and win! Having worked in retail for nearly thirty years, Phibbs shows you how to succeed through real examples he and his clients have faced. Divided into three main sections: your facility, sales people and marketing, this easy-to-read guide can be used immediately to alter your course.Phibbs, Bob is the author of 'You Can Compete Double Sales Without Discounting', published 2003 under ISBN 9780970998415 and ISBN 0970998414.
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