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1880075

9780304338931

Yield Management Strategies for the Service Industries

Yield Management Strategies for the Service Industries

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Product details

  • ISBN-13: 9780304338931
  • ISBN: 0304338931
  • Publication Date: 1997
  • Publisher: Continuum International Publishing Group, Limited

AUTHOR

Ingold, Anthony, Yeoman, Ian

SUMMARY

This student textbook for those involved in the hospitality, tourism and business sectors explains the concept of yield management that seeks to balance the supply and demand of customers and service.Ingold, Anthony is the author of 'Yield Management Strategies for the Service Industries', published 1997 under ISBN 9780304338931 and ISBN 0304338931.

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