Comments: Condition: Previously read, moderate to light wear.; Paperback
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Publication Date: 2008
Luntz, Frank I.
Frank Luntz advises politicians on the language they should use to win elections. What is he after? Clarity & simplicity. In this book, Luntz offers a behind-the-scenes look at how the tactical use of words & phrases affects what we buy, who we vote for and even what we believe in.Luntz, Frank I. is the author of 'Words That Work: It's Not What You Say, It's What People Hear', published 2008 under ISBN 9781401309299 and ISBN 1401309291.
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Pages are clean and are not marked by notes, highlighting or fold.
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Pages are intact and may have minimal notes and/or highlighting or folds.
Good (clean condition)
All pages and the cover is intact. The spine may show signs of wear. Pages include notes and/or highlighting.
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All pages and the cover is intact. Pages include considerable notes in pen or highlighter, but the text is not obscured.
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