6130865

9781401309299

Words That Work: It's Not What You Say, It's What People Hear

Words That Work: It's Not What You Say, It's What People Hear
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  • ISBN-13: 9781401309299
  • ISBN: 1401309291
  • Publication Date: 2008
  • Publisher: Hyperion

AUTHOR

Luntz, Frank I.

SUMMARY

Frank Luntz advises politicians on the language they should use to win elections. What is he after? Clarity & simplicity. In this book, Luntz offers a behind-the-scenes look at how the tactical use of words & phrases affects what we buy, who we vote for and even what we believe in.Luntz, Frank I. is the author of 'Words That Work: It's Not What You Say, It's What People Hear', published 2008 under ISBN 9781401309299 and ISBN 1401309291.

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