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9781401309299

Words That Work: It's Not What You Say, It's What People Hear
Words That Work: It's Not What You Say, It's What People Hear
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  • Comments: The cover and pages show normal wear. The book may have limited notes or highlighting. Book may have a remainder mark. Some pages may have minor creases or bumped corners. Slip cover may not be included or may show signs of wear, if applicable. All items are packed in a poly mailer and do not include an invoice or receipt in the package. All photographs are stock photographs and may differ slightly from actual item sold. We are Goodwill North Central Wisconsin. Items ship from our location within 1-2

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  • ISBN-13: 9781401309299
  • ISBN: 1401309291
  • Publication Date: 2008
  • Publisher: Hyperion

AUTHOR

Luntz, Frank I.

SUMMARY

Frank Luntz advises politicians on the language they should use to win elections. What is he after? Clarity & simplicity. In this book, Luntz offers a behind-the-scenes look at how the tactical use of words & phrases affects what we buy, who we vote for and even what we believe in.Luntz, Frank I. is the author of 'Words That Work: It's Not What You Say, It's What People Hear', published 2008 under ISBN 9781401309299 and ISBN 1401309291.

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