4602382

9780470821992

Winning in the Indian Markets 10 Things You Need to Know About Consumer India

Winning in the Indian Markets 10 Things You Need to Know About Consumer India
$41.34
$3.95 Shipping
  • Condition: New
  • Provider: Ergodebooks Contact
  • Provider Rating:
    81%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

   30-day money back guarantee
$9.53
$3.95 Shipping
List Price
$22.95
Discount
58% Off
You Save
$13.42

  • Condition: Good
  • Provider: Ergodebooks Contact
  • Provider Rating:
    81%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780470821992
  • ISBN: 047082199X
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Bijapurkar, Rama

SUMMARY

Rama has done a great service by capturing her vast experience this book for the benefit of all-from CEOs to market and business development professionals... She has developed a very strong case for learning India on its own terms before investing. This book is a critical read for anyone considering building a large franchise for themselves in India. - C.K. Prahalad Thought provoking and topical, it will be of great value to a wide spectrum of people, most importantly to those global firms and their senior management who are looking for credible insights and data to create these winning strategies. It will also be of immense help to those management students and academic researchers who are interested in understanding the Indian consumer market. - N.R. Narayana Murthy Winning in the Indian Market: Understanding the Transformations of Consumer India is one of the most insightful books on how a multinational company can win in India by managing the diversity, complexity and affordability of Indian consumers. My congratulations to Rama Bijapurkar for writing a reader-friendly book with captivating case studies based on her highly successful consulting experiences - Jagdish N. Sheth Rama Bijapurkar is one of the very few global minds who doesn't paint emerging markets with a developed country brush. In this book, she uses her deep understanding of India to deliver a highly informative piece of work. Anyone looking to profit from eh boom in developing countries such as India would be well advised to first read this very thoughtful - Ruchir Sharma India is a "chaos" market with many layers of opportunity beyond the obvious. This book has the rare insight and courage to describe the Indian market as it truly is and will be in the future. It is essential reading for anyone who is serious about doing business in India. - Kishore BiyaniBijapurkar, Rama is the author of 'Winning in the Indian Markets 10 Things You Need to Know About Consumer India' with ISBN 9780470821992 and ISBN 047082199X.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.