Why We Buy The Science of Shopping

Why We Buy The Science of Shopping
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  • ISBN-13: 9780684849140
  • ISBN: 0684849143
  • Publication Date: 2004
  • Publisher: Simon & Schuster


Underhill, Paco


Paco Underhill's Why We Buy amuses and instructs, and it will change forever the way you look at stores and at yourself. With clients ranging from McDonald's to Starbucks, Estee Lauder to Blockbuster and Citibank to Wells Fargo, Paco Underhill has been profiled in The New Yorker and Smithsonian Magazine, has written for American Demographics and Adweek and lectures widely. He is based in New York City.Underhill, Paco is the author of 'Why We Buy The Science of Shopping', published 2004 under ISBN 9780684849140 and ISBN 0684849143.

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