Why Customers Don't Do What You Want Them to Do 24 Solutions to Overcoming Common Selling Problems

Why Customers Don't Do What You Want Them to Do While what you do obviously sets the tone for each sales call, your sales success is based on what your customer does. To achieve breakthrough success, you must learn how to make customers do what you want them to do, at each stage of the sales process. Why Customers Don't Do What You Want Them to Doignores gimmicks and tricks to show you specific actions that will dramatically raise the odds of your customer doing the "buying things"--and placing the order. Written by internationally acclaimed author and sales coach Ferdinand Fournies, this results-focused guidebook will help you to recognize and resolve twenty common selling problems and objections and move beyond them to: Achieve a customer action objective for each call Spark customer interest Clarify your product--and yourself Identify and address potential problems Show customers how to get the approval they need Assist customers in choosing, negotiating, and placing an order You, as the sales professional, are in charge of each selling situation--so it is up to you to manage the encounter and lead the customer to action. LetWhy Customers Don't Do What You Want Them to Doshow you how to view each call through your customer's eyes, and move to the close with the least number of sales calls--by getting customers to do what you want, when you want them to.Fournies, Ferdinand F. is the author of 'Why Customers Don't Do What You Want Them to Do 24 Solutions to Overcoming Common Selling Problems', published 2002 under ISBN 9780071417501 and ISBN 0071417508.