What's in a Name? Advertising and the Concept of Brands

What's in a Name? Advertising and the Concept of Brands
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  • Condition: Very Good
  • Provider: HippoBooks Contact
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  • Comments: Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s).

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  • ISBN-13: 9780765609731
  • ISBN: 0765609738
  • Edition: 2
  • Publication Date: 2003
  • Publisher: Sharpe Incorporated, M. E.


Jones, John Philip, Slater, Jan S., Slater, Jan


Jan S. Slater is an associate professor of advertising at the E. W. Scripps School of Journalism at Ohio University in Athens, Ohio.Jones, John Philip is the author of 'What's in a Name? Advertising and the Concept of Brands', published 2003 under ISBN 9780765609731 and ISBN 0765609738.

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