What's in a Name? Advertising and the Concept of Brands

What's in a Name? Advertising and the Concept of Brands
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  • Condition: Good
  • Provider: HippoBooks Contact
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9780765609731
  • ISBN: 0765609738
  • Edition: 2
  • Publication Date: 2003
  • Publisher: Sharpe Incorporated, M. E.


Jones, John Philip, Slater, Jan S., Slater, Jan


Jan S. Slater is an associate professor of advertising at the E. W. Scripps School of Journalism at Ohio University in Athens, Ohio.Jones, John Philip is the author of 'What's in a Name? Advertising and the Concept of Brands', published 2003 under ISBN 9780765609731 and ISBN 0765609738.

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