1830158

9780765609731

What's in a Name? Advertising and the Concept of Brands

What's in a Name? Advertising and the Concept of Brands
$176.86
$3.95 Shipping
  • Condition: Very Good
  • Provider: HippoBooks Contact
  • Provider Rating:
    84%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s).

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  • ISBN-13: 9780765609731
  • ISBN: 0765609738
  • Edition: 2
  • Publication Date: 2003
  • Publisher: Sharpe Incorporated, M. E.

AUTHOR

Jones, John Philip, Slater, Jan S., Slater, Jan

SUMMARY

Jan S. Slater is an associate professor of advertising at the E. W. Scripps School of Journalism at Ohio University in Athens, Ohio.Jones, John Philip is the author of 'What's in a Name? Advertising and the Concept of Brands', published 2003 under ISBN 9780765609731 and ISBN 0765609738.

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