Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.
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Publication Date: 2006
Briggs, Rex, Stuart, Greg
'What Sticks' reveals how companies can capture greater value from their marketing spending (and in some cases even decrease spending) while improving results.Briggs, Rex is the author of 'What Sticks Why Most Advertising Fails and How to Guarantee Yours Succeeds', published 2006 under ISBN 9781419584336 and ISBN 1419584332.