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9782880466176
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Corporations have responded forcefully to the realization that branding is their only reliable form of market differentiation, but what happens when consumers become as brand-savvy now as they became market-savvy a decade ago? Piers Schmidt argues that the industry needs a rethink.Schmidt, Piers is the author of 'What Is Branding Graphic Design Handbook' with ISBN 9782880466176 and ISBN 2880466172.
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