6131613

9781428321489

Welcome to Hospitality: An Introduction
Welcome to Hospitality: An Introduction
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  • ISBN-13: 9781428321489
  • ISBN: 1428321489
  • Edition: 3
  • Publication Date: 2009
  • Publisher: Delmar Cengage Learning

AUTHOR

Chon, Kye-Sung, Sparrowe, Raymond T., Maier, Thomas

SUMMARY

Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including Tour and Travel, Hotels, Restaurants, Culinary, Casino Operations, Cruises, and the Recreation and Leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry’s evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management.Chon, Kye-Sung is the author of 'Welcome to Hospitality: An Introduction', published 2009 under ISBN 9781428321489 and ISBN 1428321489.

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