Our instincts prime our appetites to love the taste of sweet food. Unfortunately, refined sugar and white flour tap into this natural instinct - and these unnatural products are both fattening and addictive. In fact, the World Health Organization has recently released a report that claims that the obesity epidemic is caused, in part, by too much sugar in our diets. But how can we cut down on sugar if we're addicted to the stuff, without even knowing it? This book looks at the reasons why we are instinctively drawn to sugar, how we become addicted to this substance, and how to use the power of our own conscious mind to rise above these cravings. The author uses information gleaned from studies in neuroscience, evolutionary nutrition, and addictions theory to create a step-by-step plan to help you overcome sugar addiction - so you can stay committed to a healthy diet and lose weight.Good, Jonni is the author of 'Weight Loss How to Keep Your Commitment', published 2003 under ISBN 9780974106502 and ISBN 097410650X.