"Web 2.0 is a course correction for the Internet that is weaving the social fabric back together again ? It's not just your own perceptions and observations anymore; it's back to the old way." - Patrick Crane, LinkedIn "Web 2.0 is about giving a lot of control back to the user." - Michele Turner, Adobe "Anyone with reasonable smarts can have a good idea for a Web property on Monday and have something on the air two weeks from Thursday." - Tim Bray, Sun Microsystems "If you don't do it [Web 2.0],then you'll lose market share and you'll wish you had." - Seth Sternberg, Meebo the one-way Web is dead Web 2.0 is an elusive concept, but one thing is certain - the Web as merely a means of retrieving and displaying information is history. Today's Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate - or be left behind. These experts are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge. They'll prepare you for a Web where users rule.Jones, Bradley L. is the author of 'Web 2.0 Heroes', published 2008 under ISBN 9780470241998 and ISBN 0470241993.