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9780595686766

Videogame Marketing and PR: Vol. 1: Playing to Win

Videogame Marketing and PR: Vol. 1: Playing to Win
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  • ISBN-13: 9780595686766
  • ISBN: 0595686761
  • Publication Date: 2007
  • Publisher: iUniverse, Incorporated

AUTHOR

Steinberg, Scott

SUMMARY

The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here. Everything you need to play with the pros is right at your fingertips. LEARN TO: TOP THE CHARTS MAKE HEADLINES IMPROVE REVIEW SCORES INSPIRE MILLIONS OF FANS ENHANCE JOB PERFORMANCE INCLUDES: IN-DEPTH HOW-TO'S EXPERT ADVICE HANDS-ON FEEDBACK PROVEN TIPS CEO-LEVEL INSIGHTSteinberg, Scott is the author of 'Videogame Marketing and PR: Vol. 1: Playing to Win', published 2007 under ISBN 9780595686766 and ISBN 0595686761.

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