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9780812218350

Uplift: The Bra in America
Uplift: The Bra in America
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  • ISBN-13: 9780812218350
  • ISBN: 0812218353
  • Publication Date:
  • Publisher: University of Pennsylvania Press

AUTHOR

SUMMARY

Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives--their style, health, and economic opportunity. Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.Colleen Gau is the author of 'Uplift: The Bra in America', published 2002 under ISBN 9780812218350 and ISBN 0812218353.

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