"Stripped of its internal promotion, its nifty language about intellectual promiscuity and its dedication to 1960s venture capitalist Jerry Colonna, UNLEASHING THE IDEAVIRUS comes down to this: Create a Zen, a contemplative beatitude, for your product and then let the world rotate in joy. Spin the prayer wheels and generate karma for the thing and then get filthy rich. For those who religiously read Wired, UNLEASHING THE IDEAVIRUS offers useful advice."Godin, Seth is the author of 'Unleashing the Ideavirus Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You', published 2001 under ISBN 9780786887170 and ISBN 0786887176.