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Publication Date: 2001
Publisher: Houghton Mifflin
Melvin L. DeFleur, Everette E. Dennis
The hallmark of Understanding Mass Communication through its editions has been its comprehensive coverage and authoritative use of research. The seventh edition has an increased emphasis on diversity and includes updated research and data.Melvin L. DeFleur is the author of 'Understanding Mass Communication: A Liberal Arts Perspective', published 2001 under ISBN 9780618128570 and ISBN 0618128573.