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9780805817300

Understanding Consumer Decision Making A Means-End Approach to Marketing and Advertising Strategy

Understanding Consumer Decision Making A Means-End Approach to Marketing and Advertising Strategy
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  • ISBN-13: 9780805817300
  • ISBN: 0805817301
  • Publication Date: 2001
  • Publisher: Erlbaum Associates, Incorporated, Lawrence

AUTHOR

Reynolds, Thomas J., Olson, Jerry C.

SUMMARY

Reynolds, Thomas J. is the author of 'Understanding Consumer Decision Making A Means-End Approach to Marketing and Advertising Strategy', published 2001 under ISBN 9780805817300 and ISBN 0805817301.

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