4548416
9781403914927
Understanding Consumer Choice
by Foxall, Gordon R., Foxall, Gordon
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Product details
- ISBN-13: 9781403914927
- ISBN: 1403914923
- Publication Date: 2005
- Publisher: Palgrave Macmillan
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SUMMARY
'Understanding Consumer Choice' shows how attempts to relate consumer's attitudes & actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.Foxall, Gordon R. is the author of 'Understanding Consumer Choice ', published 2005 under ISBN 9781403914927 and ISBN 1403914923.
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